Calculate accurate regional pricing based on local purchasing power and price perceptions, while respecting
your minimum profit margins.
For apps, subscriptions, and products
Pricing products and services at rates affordable to consumers in their own country increases sales and
reduces churn.
Purchase power and price perceptions
We analyze the purchasing power of local consumers and their price perceptions based on the cost of a
standard basket of goods and services in their country.
Save 120+ hours, gain more customers
Customizing your pricing for each country can take hours of research, uncertainty, and decisions. We do it
for you in seconds, with data-backed recommendations.
Intelligent regional index algorithm
We leverage regional indexes on widely used products, digital services, and economic strength to calculate accurate regional pricing for your app, subscription, or product. Our indexes use a combination of indexes based on exchange rates, the Economist's Big Mac Index, Netflix worldwide pricing, Steam regional pricing, and more.
Learn about regional pricing
and more...
Selling price
What is the standard price in USD for your product?
$
Use USD as maximum global price
Cost per unit (%)
What does it cost you to support a single user or make a single unit?
20%
Unlock with premium
Minimum profit per unit (%)
What is the minimum profit you want to make per unit regardless of the country it's sold in?
*Exchange rate estimates are not sourced from all markets and may be delayed up to 20 minutes.
*Use of pricing recommendations are at your own risk and using this website means that you agree to our terms & conditions.
Frequent questions & answers
Pricing your app or product differently in various regions is a strategic approach known as regional pricing. This involves recognizing the economic diversity among different countries (global markets). By adjusting your offering's pricing to suit the conditions of specific countries, you can make it more accessible and affordable for customers in those areas. This not only helps unlock untapped markets but also enhances your ability to convert and retain existing customers in those regions. Adapting also demonstrates a commitment to meeting the unique needs of your customers, fostering trust and loyalty, and ultimately contributing to the overall success and global reach of your app.
Profit margins for apps and products can vary widely depending on factors such as industry, business model, and target market. Generally, software products, like apps, tend to have higher profit margins compared to physical products due to lower production and distribution costs. In the tech industry, profit margins for successful apps can range from 20% to 50%, or more. Physical products, on the other hand, may have lower margins, often falling in the range of 10% to 30%. It's important to note that these figures are rough estimates, and actual profit margins can be influenced by various factors such as competition, pricing strategy, production costs, and ongoing expenses. Each business should conduct a thorough analysis to determine an appropriate pricing strategy that takes cost of production, distribution, hosting, support, marketing, and other factors into account.
We calculate regional pricing by using a proprietary algorithm that takes into account country-specific economy data, and various product and service price index from around the world - Including the Big Max Index, Netflix index, and more. Using these data points, we calculate the purchase power parity per country, then use your cost and minimum profit inputs to accurately price for each country. More about how it works in our guide on regional pricing for apps & products.
Our algorithm uses country-specific economy data, and various product and service price indexes. These data points are constantly changing. We update our dataset monthly - a costly process to make sure that our price recommendations are accurate.
After updating regional pricing, keenly monitor the performance of your app in different countries. Keep an eye on user feedback and adjust pricing as needed over time.
It's essential to be mindful of the potential impact on your user base and consider communicating pricing changes effectively, especially if there are significant adjustments.
